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Interactive
Apparel
Advertising
Golfers Come out Swinging
against Cancer
T-shirt-based marketing plat-
form matches brands with target
demographic groups
GRAPEVINE, Texas—GSG hosted the 10th Annual Hank Granberry Golf Classic at
Cowboys Golf Course. The tournament raises money for pancreatic cancer research, and
121 players came out for the event. In lieu of prizes for every player, each received a gift
package containing a pair of golf shoes, a golf glove, a tournament polo and a set of golf
balls in a custom backpack.
The tournament’s honoree Hank Granberry who, after World War II, spent the majority of his adult life selling to the sign and screen-printing industries, was an integral part
in the success of what is now known as Graphic Solutions Group Inc. In July of 2000,
Granberry was diagnosed with pancreatic cancer, which is the inaugural year for the Hank
Granberry Charity Classic.
Whip graphics professionals into shape at…
CorelDRAW Boot Camp
CHICAGO—Shirts on peoples’ backs
have long been used as advertising billboards, according to Chicago-based Apparel Media Group (AMG). But the company
is now turning the garments into a marketing platform said to create an emotional
bond with consumers by combining demographic targeting, group sponsorships
and SMS/URL interactivity. AMG matches brands with groups, such as college organizations and youth sports leagues looking for sponsors to cut the costs of custom
apparel. The brand receives premium real
estate on the shirt to publicize its service
or product, and the buyer, grateful for the
price break, becomes a brand ambassador.
CAVE CREEK, Ariz.—Unleashed Productions announces its spring 2010 schedule of
CorelDRAW Unleashed Training Boot Camps for CorelDRAW and Corel PHOTO-PAINT. Students are said to learn to get the most out of CorelDRAW and Corel PHOTO-PAINT in three days of training at the Unleashed training theater in Cave Creek, Ariz. The
new dates for 2010 include March 8–10, April 22–24 and May 13–15. Visit www.unleash.
com/training/ coreldrawbootcamp.asp for more information or to register online.
10 • PRINTWEAR • FEBRUARY 2010
Brands can also include an SMS code or
unique URL inviting consumers to send
text messages to receive special offers or visit a campaign website, reportedly enabling
T-shirts to serve as interactive mobile marketing vehicles with potential viral reach.
Initially, AMG is offering test programs
to brands interested in tapping into the
college market. Brands can place messaging on custom garments purchased by
campus organizations in return for contributions from their advertising budget that
lower the group’s price per unit. Through
Campus Threadz, AMG currently can
reportedly help brands reach more than
750,000 consumers aged 18–24 on more
than 30 college campuses, including those
affiliated with nearly 50 fraternities and
sororities for which Campus Threadz has
mark licenses. For more information, visit
www.apparelmediagroup.com.
