Selling Strategies The Resort Market Q and A
BY DON SANDERS
Pushing plush…
Travel and Lounge
in 2010 Style
Send this year’s jet-setters off with luxury in their lap
About the author: Don
Sanders is a 21-year industry veteran. As a professional
salesperson, he has written,
with his wife Susan, numerous
articles for industry publications, won two PPAI Pyramid
Awards, written two books,
and produced a 58-minute documentary film. He has
recently created the first-ever promotional-products
sales training site: sellpromoproducts.com. While there,
register to receive helpful selling tips via email.
Q: I’ve seen ads for imprinted flip flops for years but never tried to sell them to my customers. Is there a secret selling point for this product? A: Many people shy away from selling certain products because they don’t think they know enough about them. Flip flops are easy to pitch with a little information, such as the fact that several suppliers man- ufacture them and they come in various tyles, materials and colors. They can be imprinted on both sides of the soles and on the straps. When imprinted on the bot- tom of the sole, the person wearing them leaves an imprint behind when they walk in the sand. They are perfect sellers to ho- tels (amenity gifts), spas (thank yous), bars and restaurants (resale), and as fundraising items (money is important these days). To effectively sell them, order samples from the suppliers who offer them. You will be surprised at the favorable response you re- ceive when you show them to customers. Being a resource for creative and different products is an important part of increas- ing sales.
Q: Here in Florida, there are hundreds of resorts and hotels that
use all kinds of imprinted goods.
I only sell to three properties and
would like to expand my sales in
from a market full of towels and robes to accessories
they’ll never again leave home without. For more on the
season’s latest travel, leisure and resort market products,
visit http://info.printwearmag.com to quickly find and
request free information or use the GET INFO form
on page 105 for details by mail or fax.
Athletic slides
S&S Activewear (Bolingbrook, Ill.) showcases these
Dyenomite athletic slides, SS200. The lightweight,
flexible slides feature a contoured foot bed, traction sole and an adjustable Velcro upper allowing for
a custom fit. In black, gold, kelly, orange, red, royal
and white, men’s sizes are XS(4/5)–XL(12/13) and
women’s are XS(5/6)–XL(13/14).
Use INFO #450
Towel/bumper sticker
combo
Towel Specialties (Baltimore)
presents its new Towel + Bumper
Sticker package. This exclusive
Towel Specialties offering includes
the beach towel of choice plus
a matching bumper sticker. This
promotion is designed for clubs,
schools, company stores and other organizations.
