When sugar and spice won’t suffice, here’s…
What Women’sWear is Made Of
Women want
not only a gym
look, but also
an all-day look.
(Image courtesy Alo)
he professional woman, the laid back
lady, the female gym rat. In any order
embodied, these superlatives are not
mutually exclusive, nor do they even
come close to covering the possibilities within
just one person’s multifaceted personality.
They do, however, happen to hint at a few
categories available in women’s wear today,
and insiders from each realm let Printwear
in on the latest styles and sales opportunities
therein.
T
Corporate
Today’s working gal spends a good portion of
her time in the office, and accordingly, in of-
fice attire, which is trending toward more for-
mal, dressier styles, according to Gina Barreca,
Vantage Apparel. “Some of the differentiating
style factors are fitted silhouettes,” she says.
Popular in this industry, today’s form-figured
styles often enable wearers to tuck or go un-
tucked while still looking neat. “Especially
when somebody might be getting a shirt that
they weren’t able to try on, having that option
to wear it different ways is important.”
Barreca also notes increased attention in
the higher-end no-iron wovens, as well as a
retreat from some different specs: “We’re not
tf
a
retreat from some different specs: “We’re not
