JUNE 2010 | VOLUME 23 | NUMBER 10
>> Contents
42 LANGUAGE of PERFORMANCE
Deliver peak sales performance with insights from athleticwear authorities.
48 THE VALUE PROPOSITION
There’s more to promotional headwear than simply selling caps. Tony Karlicek proposes his
theory of communicating value to move more product.
52 STYLE SHOWCASE: HEADWEAR
Once you’re armed with the insight to sell caps, take a look at the styles that are turning heads.
62 APPLIQUE MADE EASY
Melanie Coakley shares her secrets on stitching superior appliqué.
On Our Cover
Our thanks goes to Petaluma, Calif.-based
econscious for this issue’s cover image. Turn
to page 48 for a sales tutorial on the category and brush up on the latest styles of
headwear starting on page 52.
64 MULTI-DECORATION GRAPHICS
Sending mixed messages may not be the best thing in business, but it is the next big thing in
stellar apparel graphics. Craig Mertens explains.
68 BLING is the THING
In this look at the market for rhinestones, Teresa Griffin gives the lowdown on sourcing
shiny transfers.
70 HOT MACHINERY Heat press professionals give Printwear the scoop on innovative tweaks to heat presses and the applications that inspired them.
74 TECH SHOWCASE: HEAT PRESS TECHNOLOGIES Check out the latest heat presses that are heating up the industry.
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