>> Page Eight
What You Do
ART DIRECTOR
Erik Wogen
GRAPHIC DESIGNERS
Iveth Castillo
Christy Logan
Emily André
emily@nbm.com
Quick Lessons
from Printwear
July:
Fabric yarn size is a yarn
numbering system used to
express a relationship between a
unit length and weight of yarns.
The relationship between the two
also reflects the diameter (
thickness) of a yarn—the higher the
yarn size, the finer. (Page 56)
When an ink is shaken, stirred
or squeegeed, its liquids and
solids contents move at different
speeds which results in water-based inks drying and plastisols
building up in the screen; this
is called phase separation.
(Page 88)
Color matching is extremely difficult for many reasons, but mostly
has to do with one or more
types of metamerism—the biology of how colors are perceived
by individuals. (Page 84)
Phthalate- and PVC-free special-effects inks are available and
in the works from many ink
manufacturers. Soft-hand water-base prints are also gaining
momentum as an SFX option.
(Page 42)
6 • PRINTWEAR • JULY 2010
2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 http://printwearmag.com PUBLISHER Dave Pomeroy ASSOCIATE PUBLISHER Christina Montgomery christina@nbm.com
EDITOR
Emily Kay André
MANAGING EDI TOR
Heather B. Fried
Since entering the workforce at the age of 15 and further con- creted after reading Atlas Shrugged, I have subscribed to and
promoted the principle do what you do; do it well. I believe this
is part of the entrepreneurial spirit that is what made the United
States the economic powerhouse it once was and is the key to
retrieving that title. It acknowledges the fact that while not all
of us have the platform or capacity to do what may seem most
important, the “big” jobs, we all have equal stake in contributing
to overall success of any given project. It is when we take pride in
whatever task may be at hand and put the effort we are capable
of—and no less—that our contributions can be remarkable.
While I’ve (obviously) given much thought to the way things
ought to be done, it was recently brought to my attention that I
always sort of glazed over the “what you do” part of my mantra.
That is, until I had the pleasure of a chance encounter with Carl
Blackburn, co-owner of the Alabama Stichin Post at the NBM
Show in Indianapolis. Blackburn had much to say about the industry and trade shows in general—he makes a road trip of the
NBM Show every year with his wife and partner to peruse the
wares of the many rows of the exhibitors. Like most in this industry, he is doing what he can to make money in a market that has
seen better margins. But Blackburn is hopeful, has an admirable
attitude and outlook, and is determined in his business.
Because the NBM Show draws a specialized crowd of profes-
sionals across markets, a common conversation starter attendees
hear from the employees working the corporate booth (such as
yours truly) is do you have a specialty We usually hear “I’m a
screen printer” or “I make signs,” which opens up a more specific
avenue of inquisition. But Blackburn’s answer led down a more
philosophical road. “Yes, I have a specialty,” he said. “Whatever
my customer wants.”
I love that. Here’s a business owner that conceptualizes his
company in a larger capacity. While he may be an industry-bred
third-generation screen printer or have thread running through
his veins, what he does is offer customized solutions to his clients.
And I’m guessing, with that big-picture mentality, he does it quite
well.
In this industry, we are fortunate to be stuck in a current of
innovation right now. Whether it’s the tools and processes that
allow you to expand and enhance your scope of offerings, or just
the inspiration that comes from reevaluating what it means to do
business in this new marketplace, this time of innovation offers
ample opportunity to do whatever it is you choose to say you
do… well.
ADVERTISING ACCOUNT REPRESENTATIVE
Stacy Berger sberger@nbm.com
ADVERTISING PRODUCTION COORDINATOR
Sandy Maes smaes@nbm.com
MARKE TPLACE ADVERTISING
ACCOUNT EXECUTIVE
Diane Gilbert dgilbert@nbm.com
CUSTOM MARKETING SPECIALIST
SUPPLIER SPOTLIGHTS & REPRINTS
Matt Wieber mwieber@nbm.com
DIRECTOR OF EVENT MANAGEMENT
Sue Hueg CEM, CMP susan@nbm.com
DIRECTOR OF EVENT SALES
Laurie Thiel laurie@nbm.com
EXHIBITOR SERVICES
Kendall Buckley kendall@nbm.com
SHOW ACCOUNT MANAGER
Dan Peckham dpeckham@nbm.com
SHOW ACCOUNT MANAGER
Katie Clapes kclapes@nbm.com
MARKETING & PROMOTIONS MANAGER
Katie Robinson
REGISTRATION MANAGER
Linda Eddleman
NATIONAL BUSINESS MEDIA, INC.
PRESIDENT & CEO
Robert H. Wieber Jr.
DIRECTOR OF IT
Wolf Butler
MANAGER OF ACCOUNTING & FINANCE
Kori Gonzales, CPA
DIRECTOR OF eMEDIA
John Bennett
DIRECTOR OF MEDIA PRODUCTIONS
John Bennett
AUDIENCE DEVELOPMENT MANAGER
Lori Farstad
